https://joy-belaouchi.com/work daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1517872945862-Q647VSRSITHDMRYLHJT2/Tile-asos.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1517873256530-O3DN5NTJ66FFU2BY6DXF/Tile-disney2.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1517873475498-7GBK2F8CWO7WW67W4XNX/Tile-twitter.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1519332333052-CDSFIFCO83DG2Z89P0EQ/Tile-fora5.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1519394710713-MTE1FA5N7Z57HIWNPLI6/Tile-disney4.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1527255113002-BJDVED95JA06OIT23USG/Tile-incision2.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1553252369478-DY89806AONOAE27A9NH8/odeon-tile.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1553864476683-L6SAZF6IYXQIV89YJC8S/wwe-tile2.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1573479176786-ZZOHHINDIAUAWS7H4QX0/shelter-tile.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1579257534775-FRIPLKR4O1QHB02K90Z5/warner-tile.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1586773265042-K9FSHAI9CKYA5DZFPRBV/Tile-Selfridges.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1642588597200-U0LRV2TSYHFT3ULGJTFD/LEGO.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1666855278204-KYT8Y1OEDQEB7M9D1KJU/hb-tile2.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1701356562603-QH5V02NSJZRC19WHXFM2/plum_thumb.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1720544403982-5J6KN7PQ6MK04K1CNB7V/nespresso-tile4.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/fbc5f027-b97b-4202-816c-b60091836e31/yond-logo.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1519315916651-F40CHW1HLS3V6LU7SG51/FORA-WIREFRAME-LANDSCAPE.png Work INITIAL WIREFRAMES OF THE APP https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1584701613338-5Z5YVJGL0X19WV0MO7YE/Screenshot+2020-03-20+at+10.52.56.png Work Fora New Improved Map https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1585670661046-30V3TK2UKG1D0OXYUK81/Fora-ux-map.png Work THE APP USER JOURNEY - MAIN NAVIGATION https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1519319115650-4X8KY3B4HYDYVA3FT08S/_fora-visual.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1531408044859-DEFX717K9HR70HS4DXWU/Screen%2BShot%2B2018-02-05%2Bat%2B17.15.52.png Work Fora New Site Map https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1519380343512-3OJYX9NJO6WDAUMKWR9C/device-showcase-disney.jpg Work DISNEYLIFE APP INTERFACE (MOBILE) https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1519382062912-7YZ7BAW4JSJ2KQ9XOIOX/test-ipad.jpg Work DISNEYLIFE HOMEPAGE (TABLET) https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1519394570366-8W4DVRUAWILQRRZGALS8/disney_life_home_-_tv.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1523294483651-A8OQ8R7CZ21FYXNZ9FQU/Incision-mockup.png Work Final visuals (Homepage) https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1523294372822-CBTSNSM065VLCA03QYEC/wireframe2.png Work Initial wireframes https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1527253175626-0GQ1X287D1GYT1YKUQ6V/Screen+Shot+2018-05-25+at+13.46.57.png Work The design integrates elements of Incision new modern and elegant branding https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1527253502395-UWCCUH5I70R8S68JX6MB/Screen+Shot+2018-05-25+at+13.46.38.png Work The sticky top navigation creates a seamless experience and clean design https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1537196673010-J7SG12QZZMXDJZ127YNX/wwe-mockup-highres.png Work WWE final homepage design https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1537366009822-1FCG5QCQIC5XOXIOK46T/Screen+Shot+2018-09-19+at+10.31.07.png Work Swiping experience painpoints https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1537366037548-FAS70Q8H8G5RK2NJYL8N/Screen+Shot+2018-09-19+at+10.31.51.png Work Scrolling pattern https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1561387976894-SJJVMLF5PNOPY260Q6FK/image-asset.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1537365934572-UZDIA7JJY0QZL8NARJ3G/Screen+Shot+2018-09-19+at+10.23.04.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1537365928432-XDC77FLQHYVI8W2BKD4T/Screen+Shot+2018-09-19+at+10.23.16.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1537451626490-1GXQGJ4789GBO11GUYLS/1.2.3-RAW+View+All+Copy.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1537451600453-MY27IH9XQDH8949BHMK4/1.6.1-Originals+no+Nav.jpg Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1551820149990-V66HP5OHD322JKCOIGAL/Screenshot+2019-03-05+at+15.51.44.png Work THE PREVIOUS BOOKING JOURNEY - 10 STEPS https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1551800251637-0DTCM423PXSJUFWFEDUD/Screenshot+2019-03-05+at+15.47.17.png Work REDESIGNING ODEON APP BOOKING JOURNEY TO A 5 STEPS PROCESS https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1551800410082-1NDQPH5WX2T0KAASML6M/odeon-android-mockups.png Work THE APP UI - TICKET BOOKING JOURNEY https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/c47591ad-6ef9-42af-a60f-df8fdbcaad07/Screenshot+2022-01-24+at+17.14.07.png Work - Make it stand out Team structure https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1569494534691-8CY60ZGCLXGP2MS5GRR1/IMG-5890.JPG Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1569946421496-PBU42TWELK2UH7KJP2VV/Screenshot+2019-09-26+at+11.34.09.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1569946787572-BWLBSAHATBFTGU0F72C9/323F654C-252E-4D37-B347-AC18DEF0F02E.JPG Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1569947439584-4XZPEJOURCNVNK37XT3L/Screenshot+2019-10-01+at+17.29.57.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1570007417615-HI89IRZ8N7F0POJ7227X/Screenshot+2019-10-01+at+17.30.24.png Work The chatbot prototype empowers people to take legal action by populating complaint letters for their specific cases. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1569951985652-P6K4Z7ZHO7L7IX9OU4H3/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1579007139079-9J0RGYUJFCBQYGVQD0PZ/_mock+up+template.001.jpeg Work Wizarding World Homepage https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1583929997141-0Q53QFGQXX26IINKQGAQ/Screenshot+2020-03-11+at+12.27.24.png Work Sorting Hat Experience on Web - House Outcome page https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1609759672260-UCU6503NBEVVSEV9VXXU/Screenshot+2020-01-16+at+10.42.00.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1609759629113-KM9VBPIURU14HWOEX2E9/Screenshot+2020-01-16+at+10.42.24.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1586772685303-6968WX4J7QVVIXQY3A4U/selfridges-web%401x.png Work Content Landing Page - Beauty Edit https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/a87eebe0-4d54-46ac-a9cc-7ba33263b423/Macbook+Air+-+Light+Background.png Work - Make it stand out Improving Selfridges Filters feature with a brand search options, sort by categories and sizing https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/0272311c-97e9-4d19-b2e0-91b0e5674fea/selfridges-ux.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1601473136506-ZMBID0PM5ZTL070SG6S4/Screenshot+2020-09-30+at+14.27.11.png Work Visual search and intuitive results https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1601893277860-YE2QUY52XDZN03P46W3B/Screenshot+2020-10-05+at+11.15.33.png Work Location-based search - Introducing in store directory https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1601893364389-SXOVU2MSGUMGU1DRP0Q6/Screenshot+2020-10-05+at+11.22.01.png Work Rethinking the search bar placement in app https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1601473316133-YW83KWAFORP9SX1KI9V9/Screenshot+2020-09-30+at+14.27.37.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1586334355710-3Q70VVWTXOIAWCTRIZMV/1.1+Style+Guide.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1586342422540-HMNKMBS7WMO94HZZ8FGO/1.2+Style+Guide.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1586342778283-YACUDLY73S0RRH9LA4ZG/3.5+Style+Guide.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1586342557989-NKBTWS7E7DJ9R6PMNZOO/3.4+Style+Guide.png Work https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/715357ae-92cc-4b7e-b750-1e0323b90617/Scene+14.png Work - Make it stand out LEGO Augmented reality web app invite users on a hunt https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/dddf0950-4626-4753-80b6-3990d0110860/c95932ac-70a4-4669-9273-bc31ab191375.png Work - Make it stand out Finding Kevin in New York https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/7f866aba-02c4-44a1-a2be-da22e166090e/Screenshot+2022-01-19+at+11.58.21.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/1243cc4f-1414-4073-a9b2-3f00cb2b549a/Screenshot+2022-01-19+at+11.58.33.png Work - Make it stand out Campaign mechanics https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/5ac1dcad-4a70-4497-a039-e19fbfe5f833/Screenshot+2022-01-19+at+11.59.29.png Work - Make it stand out Initial user journey for main scenario https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/b9980b7e-989c-4732-b061-1fad8b3fbbb4/wireframes_lego.png Work - Make it stand out Final wireframes for main scenario https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/5429a6eb-3fa3-42f1-996a-45960f5635c7/homepage.png Work - Make it stand out Homepage and Prize draw flow https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/5d1e3e93-854c-4d66-bbe7-3d39f89af3e0/COREFLOW.png Work - Make it stand out Core game experience - collecting item throughout the hunt https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/bb3a9327-ef8d-4ca0-8014-8817d81bc0f2/social.png Work - Make it stand out Social integration - selfie experience https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/5258dbaf-def6-49af-8347-5bbcdf327a78/headernew.png Work Better Wellness app https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/64bcda82-00a8-43c2-86ef-7513d64e2fcf/Screenshot+2022-09-07+at+21.18.08.png Work - Make it stand out Screenshot of How Might We exercise part of workshop, This Design Jam goal was to explore different ways we can help customers improve their wellness. Results of the session was 3 new features to build through sprints. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/e52cb024-027c-423d-9326-9a00de254f3f/Screenshot+2022-09-14+at+13.16.14.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/39bbaacd-4e8e-4c1a-b1c7-ef30293c9205/Screenshot+2022-09-14+at+14.41.04.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/10d70eea-3550-4442-9eec-df27a350297e/Screenshot+2022-09-23+at+11.07.50.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/d0b3442a-4565-4184-bc07-acb8738dcb77/Screenshot+2022-09-23+at+11.09.01.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/dc51bc6a-4ca3-49d7-bdfc-312e8d00c552/Screenshot+2022-09-23+at+11.11.49.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/ea0f0fba-3c48-4855-a1c6-ca87196bc3a9/mockup.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/db525fe2-8c88-4546-a351-305273df3074/onboarding.png Work - Make it stand out Onboarding flow - Gamifying the onboarding experience with a Tinder swipe style interaction. Personalisation through data collection from the start. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/7d73b534-dff9-48bc-836d-1cb9b90c4863/core+flow-home+and+results.png Work - Make it stand out Core flow - Homepage and results pages. Displaying complex data in a digestible format for users through clear results cards, colour coding & icons, biomarkers dropdown and graphs. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/9083a90f-15f2-43cb-a5e7-24f0877edc81/coreflow2.png Work - Make it stand out Core flow - Tests and Experts. Creating a smooth purchasing and registering experience for users. Allowing them to book a quick 15min call with an expert after receiving their results. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/2c47abe8-2f82-484a-a7d5-a7c5571a6860/plum_hero3.png Work - Make it stand out The Naughty rule feature in Plum app https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/80f2f828-6172-4dda-9230-d24838b1e67a/Screenshot+2023-12-01+at+15.03.13.png Work - Make it stand out A/B testing of different feature areas: Retailer selection and deposit amount and the “Enter amount feature'“ https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/25dfa81d-607e-4303-b84f-979258803f91/Screenshot+2023-11-30+at+09.56.21.png Work - Make it stand out Option 2 was more successful during the A/B test as users enjoyed the gamification of ‘Choosing amount’ through different naughtiness level https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/91c33c20-7282-4a3a-a550-fc9ac0f026db/Screenshot+2023-12-01+at+15.09.48.png Work - Make it stand out Design researches and proposal for the Naughty stats section, an area where users can see how much they spent or save. This is aim to drive engagement through further gamification of the feature https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/0dbdfd91-427f-4b73-8b88-a5839c67d24f/Screenshot+2023-12-01+at+15.10.01.png Work - Make it stand out Frequency of money deposit researches https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/8eb37a1d-eb69-4033-9fc1-55ae0ffaeee3/user_flow.png Work - Make it stand out Final new feature user flow https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/8063b35a-c808-4194-85eb-59dd9cddb323/plum_hero3.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/26a7ae81-f555-434e-b4da-a33dec5061ae/plum_folio-1.png Work - Make it stand out Final core screens for the Naughty Rule https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/fe337eaa-4064-4ea5-9452-7eb0a2d7c886/Screenshot+2024-05-29+at+11.45.55.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/34457187-cf5c-4d17-bde1-3b23278430cf/Screenshot+2024-06-26+at+15.49.05.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/df4ebbff-0ab9-43f1-9dcc-aec36711cd6f/Screenshot+2024-06-26+at+15.54.15.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/24183eb2-b26b-4e7d-a871-d85a2fa9fbeb/USERTEST.png Work - Make it stand out Screenshots of some of the test results https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/f91e466f-0ab0-447f-91f6-18d07f9867e0/difference-insitu2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/11874346-1e65-45f1-93be-4696a668ca18/1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/fdad052f-57f4-48b1-ade3-5cd80004bf32/5.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/f525541b-0d9b-4fb5-bab7-44bed60c20c3/2.png Work - Make it stand out Saving Pin to Board experience https://images.squarespace-cdn.com/content/v1/582316cc6b8f5b184ad04c2c/9eccaf3d-d261-4c03-ada6-c5d186b95a74/3.png Work - Make it stand out Boards flow 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