WWE STREAMING PLATFORM
THE BRIEF
Designing WWE brand new streaming platform for web, native, TV and consoles. The focus was on a strong user experience targeting different target audiences and a modern bold design.
THE CLIENT
World Wrestling Entertainment, WWE, is an American integrated media and entertainment company that is primarily known for professional wrestling.
WWE final homepage design
USER EXPERIENCE
The first phase of the project was focused on in-depth user experience work including user researches, audience audits and pattern explorations.
Swiping experience painpoints
Scrolling pattern
DESIGNING FOR TV AND conSOLES
One of the main challenges of this project was to design an intuitive experience for different smart TV & Consoles (including Apple TV, Roku, Android TV, Fire TV, Playstation, Xbox..). Designing for TV requires a unique set of considerations, including screen size, viewer distance, technical constraints, and context of use. Understanding the different remote control patterns depending on platforms was key to creating the best UX possible.
THE PROCESS
During 3 months, as part of a team of 3 designers (1 UX and 2 UI/UX) we have been liaising with Massive US creative team to make sure we create the best possible product. This includes daily stand-up, weekly Work In Progress catch up and multiple prototypes and iterations before launch.
WWE Streaming Platform UI - Homepage, Menu, Archive and Franchise page
